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Tips for Designing Business Letterheads

Written by: Robert Johnston

Does your letterhead successfully convey your company’s good image? A good business letterhead projects your company’s vision and professionalism, thus contributing to your efforts in promoting your corporate image. By having a design that speaks to your customers and colleagues, your letterhead effectively represents your company. With a well-printed letterhead, the recipients of your letters will easily remember you. Aside from carrying your basic company information, letterheads can also serve as a powerful marketing tool.

Planning to create your own business letterhead? Or thinking of improving your existing one? Then let these tips help you produce a perfect letterhead for your company’s needs:

Choosing the paper stock
This part is essential in making your letterhead nice-looking as well as functional. Make writing and inkjet printing easy by having your letterhead printed on uncoated paper. If you are using color paper instead of plain white bond paper, make sure that it allows for your logo to stick out from the page.

Printing your company’s contact information
Make your contact details clear and readable by staying away from stylized fonts and using font size 8, at the least. The background design of your letterhead must also be simple and not too distracting to make it easy for your audience to read all the information. Your audience must clearly read your address, phone and fax numbers and email address without straining their eyes.

Using special graphics and effects
Too much shadows and special effects may only achieve the opposite of your desired effect. Instead of getting a professional look, excessive effects will only succeed in making your letterhead look pathetic and amateurish. Compared to swirls and shadow effects, simple and clean lines can lend a more elegant feel for your letterhead. And if you are going to use images other than your logo, it is advisable to stay away from clip arts and images downloaded from the Internet. The practice reeks of unprofessionalism.

Adding watermark
Watermark can add a unique feel to your business letterhead. To reinforce your company image in the minds of your recipients, consider using your company logo as watermark. Your company name in large bold print can also be a great watermark.

Using colors
Full color printing is the way to go. Make your company name and logo stand out by using a pleasant color combination. Or use the same colors that have been associated with your company through your posters, brochures and other marketing materials. This will lend recognizability to your brand image.

When printing your letterheads, be sure to choose a printing company than you can trust. There are lots of printers out there that promise outrageous claims yet when it’s time to pick up and see your prints, you’ll end up feeling disappointed and frustrated. Be wise in your search for printers. Try scouring the Internet for online providers. Your letterheads are sure to be in good hands with online printers. Online printing companies provide excellent service and convenience better than any local print shops. So make the most of this advantage and take your letterhead printing online.(www.businesstoolchest.com)

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